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  • WonderRoot, MOCA GA, The Zuckerman Museum and Atlanta Cultural Affairs present The Imaginary Million for ELEVATE.

  • These are the 100.

  • 200 Peachtree, the former Macy’s Building in downtown Atlanta will host the exhibition and artist auction.






Zuckerman Museum


Atlanta Cultural Affairs



About Company Biography

The Imaginary Million is an art exhibition and auction for artists. That’s right, an auction that is for artists. On Wednesday, October 24 the public is invited to attend a gala-style event where artworks from 100
artists will be exhibited and available for purchase. But there’s a catch… only participating artists will be bidding on the work with the $10,000 in “currency” that we provide them.

The Imaginary Million seeks to:

  • empower artists as stakeholders in the arts economy
  • foster a culture of peer collecting
  • inspire future hybrid modes of exhibition and auction that perpetuate excitement about collecting
  • contribute to a toward a more robust arts economy in Atlanta

Commissioned by the Office of Cultural Affairs for ELEVATE, The Imaginary Million will also offer a series of programmatic learning opportunities including a collecting seminar, clash of clans astuces artist talks, gallery tours and more!  Artists interested in participating should click the “Participate” link above for guidelines and instructions.  Anyone can submit, and a jury including Annette Cone-Skelton (MOCA GA), Maggie Ginestra  (WonderRoot), Courtney Hammond (OCA) and Kirstie Tepper (Zuckerman Museum) will select the 100 best works

Participate What We Do


You might be asking yourself, “can I attend if I’m not a participating artist?”  The answer is absolutely!  While only the 100 chosen artists are able to bid on and purchase the works, we badly want to see your faces there.  Your presence will make for a much more enjoyable evening for all of us — and it will be some great exposure for the participating artists!  So, join us.  It will be quite the cultural experience and experiment!

Some frequently asked questions:

  • Does the event cost anything to attend?  Absolutely not.  The Imaginary Million is free and open to the public.
  • Will the be food and beverages?  Yes, there will be a cash bar with all the usual stuff.  Light hors d’ouevres will be available in the early part of the evening?
  • What kind of artwork will be at the event?  Just click on “The Artists” tab above to view all 130 pieces included in the exhibition.
  • What should I do if I want to buy work from one of the artists?  When you are at the event, please find someone in a “Volunteer” t-shirt and boom beach hack tool they will give you the artist contact info
  • Is this a fundraising event?  Absolutely not.  But if you are interested in supporting the project, please feel free to bring a check and put it in the donation box.  We would be super grateful, and it will go a long way towards making The Imaginary Million happen again.


The Imaginary Million cannot happen without a lot of volunteer support.  Volunteer support is in many ways the lifeblood of projects like these.  And we can’t do it without you!   If you are interested in volunteering please email us here.  We need volunteers to help with the following:

  • Outreach — In the month leading up to the event, we’ll be communicating with artists, patrons, volunteers, and organizations, as well as sending out postcards and invitations.
  • Hosting — In the days leading up to the gala, several tours and a collecting seminar will require gallery attendants and more.
  • Installation — Building temporary walls and installing all 100 pieces of art on October 21, and also de-installing on the night of October 24.
  • Auction Operation — Labeling and monitoring the silent auction, transitioning to the live auction, and packaging artwork on the day and night of the event.
  • Event support — Bartenders, servers, greeters, coat check, DJs and more!